For this project, we were randomly assigned a tv network program to rebrand. TLC is a women's lifestyle network that aims to inspire women. The brand's personality is attracting those who want to reinvent themselves & enhance how the project themselves to the world. TLC leverages itself on the simple idea of togetherness. TLC is a place where anyone can come for support and reassurance to be bold and beautiful in their own skin. Reinvent, Glamour, and Acceptance were the three words I chose to summarize the campaign.
This was a student project pitch for VW Passat. All illustration and concepts are original. This piece was turned into an After Effects Motion Graphics piece. Please contact me if you'd like more information.