For this project I chose to rebrand 3 Musketeers. After doing a completive analysis of successful candy and food brands, I saw a great opportunity to develop characters for the candy bar. The components of this project include a full web campaign, social media strategy, games to engage/connect the two platforms, online advertising(pandora & youtube), print ads, guerilla advertising commercials, and brand guide kit. All artwork is original.
The goals for this assignment were to create an original beverage, execute a full packaging system, and develop a campaign. The components of this project include: packaging, environmental advertising, brand guide kit, and product shots. All artwork and photography is original.