For this project, the objective was to design a responsive site for Dignity Health Philanthropy 2013 Online Annual Report. The aspects of the project included: A Letter from the President of the Philanthropy Foundation, video and photography media stories of donors and patients, and an Interactive Map with financial summaries for each foundation. Responsive design was also a key component for the project in order to adapt to all devices and resolutions. My role was lead designer for this project and the examples show my original design explorations to the final execution. Feel free to check out the live 2013 Online Annual Report below.
The goal of this project was to redesign the San Francisco Symphony website. As a group project,
we executed a full scale User Experience, Web Development, and User Interface assignment. The process of the SFS project included wireframes, paper, html, and mobile prototypes, screenshots, two rounds of user/usability testing, site architecture, design, and development. Feel free to take a look at the finished site.
The goal of the Pantone project was to help create awareness of the existing brand by developing a campaign system and mailer piece to send to designers who may or may not be familiar with Pantone. My concept with this campaign was to convey the idea that one could pull formulate specific color combinations from objects that we use everyday. The mailer idea was to partner with Pantone's © Colorstrology microsite by Michele Bernhardt.
For this project I chose to rebrand 3 Musketeers. After doing a completive analysis of successful consumer packaged goods brands, I saw a great opportunity to develop characters for the candy bar. The components of this project include a full web campaign, social media strategy, games to engage/connect the two platforms, online advertising(pandora & youtube), print ads, guerilla advertising commercials, and brand guide kit. All artwork is original.